# Professor Adam Brandenburger's co-authored book, "Co-Opetition," is referenced

1 Faculty News May 23, 2019 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/alisonmccauley/2019/05/23/is-collaboration-the-new-competition-blockchains-flip-conventional-mba-wisdom/#6746c99352da) -- "Professors [Adam Brandenburger](https://www.stern.nyu.edu/faculty/bio/adam-brandenburger) and Barry Nalebuff, authors of Co-opetition, call for a new mindset rooted in cooperative game theory. In their view, firms are interdependent, and can work together to generate new value, increasing the pie."

[Read more](https://www.forbes.com/sites/alisonmccauley/2019/05/23/is-collaboration-the-new-competition-blockchains-flip-conventional-mba-wisdom/#6746c99352da)