# Professor Adam Brandenburger's co-authored book, "Co-opetition," is referenced

1 Faculty News April 19, 2017 ![Livemint logo](/sites/default/files/styles/246w/public/assets/images/livemint%20feature.jpg?itok=nIqY0pI_)>

Excerpt from [Livemint](http://www.livemint.com/Opinion/4jgt8rLc9TPNb5FMpza3MK/Collaborating-with-your-direct-business-competitors.html) -- "In the now famous book, [Adam Brandenburger](http://www.stern.nyu.edu/faculty/bio/adam-brandenburger) and Barry Nalebuff presented a framework of Co-opetition. It’s a strategy that includes simultaneous cooperation and competition between two or more firms, which cooperate in some activities while competing in others."

[Read more](http://www.livemint.com/Opinion/4jgt8rLc9TPNb5FMpza3MK/Collaborating-with-your-direct-business-competitors.html)