# Professor Alixandra Barasch discusses influencer marketing and Super Bowl advertising

1 Faculty News February 6, 2017 ![marketing dive logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/marketingdive192x144.jpg?itok=ZpTcS9gu)>

Excerpt from [Marketing Dive](http://www.marketingdive.com/news/super-bowl-throws-spotlight-on-intersection-of-influencer-marketing-destin/435369/) -- "'A lot of people are watching the Super Bowl just for the commercials. So any influencer that comments on or ties their post back to the commercials could do particularly well,' said [Barasch](http://www.stern.nyu.edu/faculty/bio/alixandra-barasch). '\[P\]eople are looking to engage with brands, products, and ads more on Super Bowl day than any other day of the year — so something that is geared towards consumer action (e.g., visiting a website, using a hashtag on social media, participating in a contest) could be particularly effective.'"

[Read more](http://www.marketingdive.com/news/super-bowl-throws-spotlight-on-intersection-of-influencer-marketing-destin/435369/)