# Professor Alixandra Barasch is quoted in a story examining the decisions made by some brands to edit their Super Bowl ads following the passing of Kobe Bryant

1 Faculty News February 2, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/brand-marketing/did-brands-overreact-by-editing-super-bowl-ads-after-kobe-bryants-death/) -- "According to [Alixandra Barasch](https://www.stern.nyu.edu/faculty/bio/alixandra-barasch), assistant professor of marketing, NYU, whether a brand is overcorrecting in their response depends on how the change affects the ad’s message."

[Read More](https://www.adweek.com/brand-marketing/did-brands-overreact-by-editing-super-bowl-ads-after-kobe-bryants-death/)