# Professor Alixandra Barasch is quoted in a story exploring how advertisers market products to women

1 Faculty News February 13, 2020 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/news/voraciously/wp/2020/02/13/sex-symbol-meme-master-chocolatier-we-need-to-talk-about-the-lindt-chocolate-guy/) -- "'He knows about chocolate, but it’s clear he knows about other things, too,' says [Alixandra Barasch](https://www.stern.nyu.edu/faculty/bio/alixandra-barasch), a professor of marketing for New York University’s Stern School of Business, whom we enlisted to help break down the chef’s appeal."

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