# Professor Alixandra Barasch's joint research on the impact of using a candid profile photo on social media is highlighted

1 Faculty News September 28, 2017 ![Knowledge at Wharton logo ](/sites/default/files/styles/246w/public/assets/images/knowledgeatwharton192x144.jpg?itok=L--sWOiV)>

Excerpt from [Knowledge@Wharton](http://knowledge.wharton.upenn.edu/article/power-candid-photos/) -- "In, 'A Candid Advantage? The Social Benefits of Candid Photos,' Berger and co-author [Alixandra Barasch](http://www.stern.nyu.edu/faculty/bio/alixandra-barasch) of New York University compare audience reactions to posed vs. candid photos in online profiles. When observers viewed profiles that displayed unvarnished images — or those that seemed to be unvarnished — they reported feeling more connected to those people and more interested in getting to know them."

[Read more](http://knowledge.wharton.upenn.edu/article/power-candid-photos/)