# Professor Alixandra Barasch's research on the benefits of sharing candid photos is included in a story on social media sharing

1 Faculty News February 20, 2019 ![WIRED logo](/sites/default/files/styles/246w/public/assets/images/con_032348.jpg?itok=Wszefc-R)>

Excerpt from [WIRED](https://www.wired.com/story/your-boring-everyday-life-belongs-on-social-media/) -- "Something like 95 percent of photos on the internet are posed, says Alix Barasch, who teaches marketing at NYU. She’s found that people almost always prefer the other 5 percent—the candids—and come away with a more positive impression of candid photos’ subjects."

[Read more](https://www.wired.com/story/your-boring-everyday-life-belongs-on-social-media/)