# Professor Alixandra Barasch shares insights from her research on the impact of taking photos with the intention to share them

1 Faculty News July 11, 2019 ![Vox logo](/sites/default/files/styles/246w/public/assets/images/vox%20192%20x%20144.jpg?itok=ZSNFzKfo)>

Excerpt from [Vox](https://www.vox.com/the-goods/2019/7/11/20686194/antelope-canyon-instagram-page-arizona-navajo) -- "[Alixandra Barasch](https://www.stern.nyu.edu/faculty/bio/alixandra-barasch), an assistant professor of marketing at New York University who studies the social aspects of consumption, has found that taking photos can actually help people engage with their surroundings, as they notice details they otherwise would have missed and make considered decisions about what to capture."

[Read more](https://www.vox.com/the-goods/2019/7/11/20686194/antelope-canyon-instagram-page-arizona-navajo)