# Professor Alixandra Barasch shares insights on Proactiv's growth and the company’s new partnership with Kendall Jenner

1 Faculty News January 11, 2019 ![Vox logo](/sites/default/files/styles/246w/public/assets/images/vox%20192%20x%20144.jpg?itok=ZSNFzKfo)>

Excerpt from [Vox](https://www.vox.com/the-goods/2019/1/11/18177103/proactiv-kendall-jenner-infomercials-celebrity-endorsement) -- "Ultimately, Jenner will have to be convincing, according to Barasch, who studies sincerity in advertising. 'The way she communicates, both the message content as well as her voice and non-verbal facial expression are going to be super important,' she says. She thinks that there definitely is an audience of young women who will relate to Jenner."

[Read more](https://www.vox.com/the-goods/2019/1/11/18177103/proactiv-kendall-jenner-infomercials-celebrity-endorsement)