# Professor Allen Adamson analyzes the effects of consumer panic buying amid the coronavirus pandemic

1 Faculty News March 2, 2020 ![The Washington Post logo](/sites/default/files/styles/246w/public/assets/images/con_031074.jpg?itok=f6OME_Rm)>

Excerpt from [The Washington Post](https://www.washingtonpost.com/business/2020/03/02/grocery-stores-coronavirus-panic-buying/) -- "'Consumers’ irrational behavior will certainly do more damage than reality will,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), a consumer brand consultant who teaches at New York University’s Stern School of Business. 'People are emotionally driven and nervous, and nothing makes them more nervous than a threat they can’t see.'”

[Read More](https://www.washingtonpost.com/business/2020/03/02/grocery-stores-coronavirus-panic-buying/)