# Professor Allen Adamson comments on the approach brands use to get noticed during the Super Bowl

1 Faculty News February 3, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/brand-marketing/cheetos-popcorn-coke-energy-inside-the-art-of-launching-a-new-product-in-the-super-bowl/) -- "As [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), CEO of Metaforce and adjunct professor at NYU’s Stern School of Business, said, “'Every major marketer is doing their best to break through, throwing the kitchen sink at whatever it takes to get noticed.'”

[Read More](https://www.adweek.com/brand-marketing/cheetos-popcorn-coke-energy-inside-the-art-of-launching-a-new-product-in-the-super-bowl/)