# Professor Allen Adamson comments on the possibility of the Yankees and Red Sox playing a two-game series in London

1 Faculty News March 19, 2018 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2018/03/19/sports/baseball/yankees-red-sox-london.html?smid=tw-share) -- "'It’s following the leader — the N.F.L.,' said [Allen Adamson](http://www.stern.nyu.edu/faculty/bio/allen-adamson), a branding expert and an adjunct professor at N.Y.U. 'It’s good for the Yankees, it’s good for Boston, and an attempt to inject some topspin into the sport, but I don’t think it mitigates the need to revitalize baseball in the United States.'"

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