# Professor Allen Adamson discusses how brands can weather the next recession

1 Faculty News March 15, 2019 ![ANA logo ](/sites/default/files/styles/246w/public/assets/images/ANA-logo-feature.jpg?itok=LaELKxKC)>

Excerpt from [ANA](https://www.ana.net/magazines/show/id/ana-2019-03-how-to-prepare-your-brand-for-a-recession) -- "'You have to make sure you're in fighting shape,' says Allen Adamson, co-founder of Metaforce and adjunct professor of marketing at the NYU Stern School of Business. 'But you also have to plan how to weather the storm.'"

[Read more](https://www.ana.net/magazines/show/id/ana-2019-03-how-to-prepare-your-brand-for-a-recession)