# Professor Allen Adamson discusses how companies can market to millennials, from his book, "Shift Ahead," co-authored with Professor Joel Steckel

1 Faculty News February 25, 2018 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2018/02/25/business/media/wooing-millennials-with-exotic-experiences-that-arent-too-costly.html) -- "'It’s where you go on vacation, what you do and what technology you have,' said [Allen Adamson](http://www.stern.nyu.edu/faculty/bio/allen-adamson), one of the founders and managing partners of Metaforce, a brand marketing and consulting firm, and one of the authors of 'Shift Ahead: How The Best Companies Stay Relevant in a Fast Changing World.' Those experiences need to be 'Instagram-worthy,' too. The quirkier, flashier and more offbeat the experience, the better, he said."

[Read more](https://www.nytimes.com/2018/02/25/business/media/wooing-millennials-with-exotic-experiences-that-arent-too-costly.html)