# Professor Allen Adamson discusses how the role influencers is growing exponentially, noting that the way society thinks of endorsements is evolving

1 Faculty News April 29, 2020 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2020/04/29/sports/ncaabasketball/ncaa-athlete-endorsements.html?referringSource=articleShare) -- “'The role of influencers is growing exponentially,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), a marketing consultant and a professor at New York University, who estimated that a good social influencer could earn $200,000-$300,000 per year. 'When people think of endorsements they think of beer and soft drinks, but that’s changed.'"

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