# Professor Allen Adamson discusses the shift to increased candor in ads from personal-care brands

1 Faculty News May 24, 2018 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2018/05/24/style/everyone-poops.html) -- "'People talk about everything online, and nothing is out of bounds,' said [Allen Adamson](http://www.stern.nyu.edu/faculty/bio/allen-adamson), a founder and partner at Metaforce, a branding and marketing firm."

[Read more](https://www.nytimes.com/2018/05/24/style/everyone-poops.html)