# Professor Allen Adamson emphasizes the need for innovation in the film industry

1 Faculty News April 18, 2019 ![Observer logo](/sites/default/files/styles/246w/public/assets/images/observer-feature-logo.jpg?itok=oE7D7h6U)>

Excerpt from [Observer](https://observer.com/2019/04/streaming-vs-movies-box-office-screening-room/) -- "'The movie theater industry needs to make it worthwhile for you to break the gravitational pull of your couch,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), an adjunct associate professor at New York University’s Stern School of Business and the author of Shift Ahead, which explores how brands stay relevant in today’s fast-changing world."

[Read more](https://observer.com/2019/04/streaming-vs-movies-box-office-screening-room/)