# Professor Allen Adamson explains how Netflix's Oscar nominations for its film, Roma, will impact the brand

1 Faculty News January 22, 2019 ![TheStreet logo](/sites/default/files/styles/246w/public/assets/images/thestreet.jpg?itok=2XiyrQ8_)>

Excerpt from [TheStreet](https://www.thestreet.com/technology/netflix-oscar-nominations-roma-14841863) -- "'They're taking a page out of the HBO playbook from years ago that awards matter. It's a top- down market, and the Oscars and Golden Globes create an aura of creative excellence that trickles down,' Adamson said. 'This is a really smart long-term play for Netflix.'"

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