# Professor Allen Adamson explains the impact of trade tariffs on Amazon and small businesses

1 Faculty News August 5, 2019 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/heres-how-trumps-tariffs-could-hurt-amazon-more-than-its-peers/) -- "And it’s SMBs like these sellers that are in a more vulnerable position now. Ironically, that’s in part because of the opportunity they found. Many Amazon shoppers don’t care about brand name products, but are instead looking for items with good reviews at a certain price point, [Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson) said. By raising prices, however, those sellers become less competitive on the platform, which could ultimately put them out of business, he added."

[Read more](https://www.adweek.com/digital/heres-how-trumps-tariffs-could-hurt-amazon-more-than-its-peers/)