# Professor Allen Adamson offers insights on the back-to-school retail landscape

1 Faculty News September 6, 2019 ![Vox logo](/sites/default/files/styles/246w/public/assets/images/vox%20192%20x%20144.jpg?itok=ZSNFzKfo)>

Excerpt from [Vox](https://www.vox.com/the-goods/2019/9/6/20851349/back-to-school-shopping-supply-digital-target-walmart-teacherlists) -- "'The market opportunities are on the, "Mom, can I get new \[insert backpack brand, sneaker brand, or clothing brand here\] for school this year? All my friends have them."'"

[Read more](https://www.vox.com/the-goods/2019/9/6/20851349/back-to-school-shopping-supply-digital-target-walmart-teacherlists)