# Professor Allen Adamson outlines how changes across the denim industry are impacting clothing company True Religion following its recent bankruptcy filing

1 Faculty News October 14, 2019 ![glossy_logo 190x145](/sites/default/files/styles/246w/public/assets/images/glossy_logo%20190x145.png?itok=h_lQtfFA)>

Excerpt from [Glossy](https://www.glossy.co/fashion/true-religion-tries-extended-sizes-to-expand-its-brand) -- “'The denim market has changed since the early 2000s. \[True Religion’s\] old consumers aren’t as relevant \[to the brand\], and all these new users have no idea who the brand is or perhaps what it stands for, because they’ve seen a fragmented, scattered effort over the last eight years. It’s really hard for a brand to make a new first impression,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), co-founder of brand consulting firm Metaforce and NYU Stern adjunct professor."

[Read More](https://www.glossy.co/fashion/true-religion-tries-extended-sizes-to-expand-its-brand)