# Professor Allen Adamson is quoted on the impact of Amazon Prime Day on the retail landscape

1 Faculty News July 15, 2019 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/digital/how-amazons-prime-day-created-a-summer-sale-explosion-expected-to-boost-competitors-79/) -- "'All retailers have the same problem in July…people are at the beach and in vacation mode, not shopping mode,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), co-founder of marketing services firm Metaforce and adjunct associate professor at the NYU Stern School of Business. 'What has changed is Amazon is a big enough gorilla to create something that can change people’s perception of what they should be doing on a hot July day.'"

[Read more](https://www.adweek.com/digital/how-amazons-prime-day-created-a-summer-sale-explosion-expected-to-boost-competitors-79/)