# Professor Allen Adamson is quoted in a story on how online retail is changing the way companies package their products

1 Faculty News May 9, 2019 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.businessinsider.com/products-with-cool-packaging-design) -- "While eco-friendly features like recyclable or compostable packaging 'used to be a nice-to-have, it's now a must-have.' If a brand over-packages today, they're 'incredibly vulnerable to being seen as out of touch,' according to [Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson)."

[Read more](https://www.businessinsider.com/products-with-cool-packaging-design)