# Professor Allen Adamson recommends that retailers focus on "instant deliveries," rather than in-store pickup options, to compete with Amazon

1 Faculty News March 10, 2019 ![OZY logo](/sites/default/files/styles/246w/public/assets/images/ozy192x144.jpg?itok=GNkYVaPM)>

Excerpt from [OZY](https://www.ozy.com/fast-forward/talking-shop-can-click-and-collect-challenge-amazon/92791) -- "'They should provide an in-home customer experience that Amazon can’t compete with,' says Adamson. Some retailers are trying to do at least the first part of what Adamson proposes."

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