# Professor Allen Adamson shares his thoughts on the future of Party City following its recent earnings report

1 Faculty News November 27, 2019 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](https://www.bloomberg.com/news/articles/2019-11-27/party-city-has-had-little-to-celebrate-lately-as-sales-falter) -- “'The issue is not whether they can survive tomorrow,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), co-founder of marketing consulting company Metaforce. 'But whether they will thrive the day after tomorrow.'"

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