# Professor Allen Adamson shares how Howard Schultz's rumored presidential bid will impact the Starbucks brand

1 Faculty News January 28, 2019 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg-logo-2018.jpg?itok=8QkuS4cr)>

Excerpt from [Bloomberg](https://www.bloomberg.com/news/articles/2019-01-28/starbucks-dragged-into-presidential-race-as-schultz-mulls-run) -- "'They’re being dragged into this -- it’s very volatile for the brand,' said Allen Adamson, an independent branding expert and marketing professor at NYU’s Stern School of Business."

[Read more](https://www.bloomberg.com/news/articles/2019-01-28/starbucks-dragged-into-presidential-race-as-schultz-mulls-run)