# Professor Allen Adamson shares ideas for how companies can evolve their packaging without alienating their customers

1 Faculty News July 15, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from CNNMoney -- "'Consumers are creatures of habit,' said [Allen Adamson](http://www.stern.nyu.edu/faculty/bio/allen-adamson), co-founder of growth strategy firm Metaforce and adjunct professor at NYU's Stern business school. 'Any change is often difficult for them.'"

[Read more](https://money.cnn.com/2018/07/15/news/companies/green-packaging/index.html)