# Professor Allen Adamson shares insights on the corporate cultures at IBM and Microsoft

1 Faculty News April 27, 2019 ![TheStreet logo](/sites/default/files/styles/246w/public/assets/images/thestreet.jpg?itok=2XiyrQ8_)>

Excerpt from [TheStreet](https://www.thestreet.com/investing/stocks/microsoft-soars-to-new-heights-as-ibm-goes-sideways-a-tale-of-two-ceos-14939666) -- "'You can change your strategy, your advertising, the money you put into research, but the hardest part is to teach old dogs new tricks,' said [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson), founder of Metaforce and professor at NYU Stern School of Business."

[Read more](https://www.thestreet.com/investing/stocks/microsoft-soars-to-new-heights-as-ibm-goes-sideways-a-tale-of-two-ceos-14939666)