# Professor Allen Adamson shares why he believes Amazon's scrapped plans for a headquarters in New York City will damage its brand over the long term

1 Faculty News February 18, 2019 ![TheStreet logo](/sites/default/files/styles/246w/public/assets/images/thestreet.jpg?itok=2XiyrQ8_)>

Excerpt from [TheStreet](https://www.thestreet.com/technology/why-the-new-york-city-fiasco-may-come-back-to-haunt-amazon-14868553) -- "'They missed an opportunity to build perceptions of their corporate citizenship, which is going to be more important as they've gotten so colossal,' Adamson added."

[Read more](https://www.thestreet.com/technology/why-the-new-york-city-fiasco-may-come-back-to-haunt-amazon-14868553)