# Professor Allen Adamson weighs in on Marriott's entrance into the short-term rental market

1 Faculty News May 1, 2019 ![Bisnow Boston logo ](/sites/default/files/styles/246w/public/assets/images/Bisnow-Boston-logo-feature.jpg?itok=5nuQxYi8)>

Excerpt from [Bisnow Boston](https://www.bisnow.com/national/news/hotel/marriotts-short-term-rental-rollout-brings-omnichannel-to-hotel-industry-98766?rt=68863) -- "'\[Competition from Marriott\] is a significant challenge for a player like Airbnb,' New York University Stern School of Business professor [Allen Adamson](https://www.stern.nyu.edu/faculty/bio/allen-adamson) said. 'Being first matters, but being the best wins the day.'"

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