# Professor Anat Lechner weighs in on the challenges associated with a company undergoing a cultural transformation

1 Faculty News December 5, 2019 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg192x144.jpg?itok=yV529lwz)>

Excerpt from [Bloomberg](https://www.bloombergquint.com/businessweek/soros-cio-dawn-fitzpatrick-puts-conservative-stamp-on-fund) -- "That leaves Fitzpatrick more or less alone to steer Soros through this cultural transformation—while keeping alive its reputation as a premier asset manager. 'For a company to undergo a personality change, especially when there’s not a crisis, is almost impossible,' says [Anat Lechner](https://www.stern.nyu.edu/faculty/bio/anat-lechner), a management professor at New York University’s Stern School of Business."

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