# Professor and Center Director Tensie Whelan and Senior Scholar of Marketing and Corporate Outreach Randi Kronthal-Sacco discuss key takeaways from the research

1 School News November 7, 2019 ![RefrigeratedFrozenFoodsMagazine_190x145](/sites/default/files/styles/246w/public/assets/images/RefrigeratedFrozenFoodsMagazine_190x145.png?itok=M_PUC28u)>

Excerpt from [Refrigerated & Frozen Foods Magazine](https://www.refrigeratedfrozenfood.com/articles/98659-study-reveals-more-than-half-of-cpg-growth-is-from-sustainability-marketed-products) -- "NYU Stern Center for Sustainable Business (CSB), New York, and IRI, Chicago, launched a new Sustainable Market Share Index, an in-depth analysis of consumer purchases of products marketed for their sustainable attributes. The research finds that sustainability-marketed products are responsible for more than half of the growth in consumer packaged goods (CPGs) since 2013."

[Read More](https://www.refrigeratedfrozenfood.com/articles/98659-study-reveals-more-than-half-of-cpg-growth-is-from-sustainability-marketed-products)