# Professor and Undergraduate College Dean Emeritus Geeta Menon interview: “Can Celebrity Endorsements Boost Covid Vaccine Uptake?”

1 School News September 6, 2021 ![BusinessBecause logo](/sites/default/files/styles/246w/public/assets/images/BusinessBecause_logo.jpg?itok=HoBjU3u5)>

Excerpt from [BusinessBecause](https://www.businessbecause.com/news/insights/7805/celebrity-endorsements-covid-vaccine)-- "Geeta Menon, professor of marketing at New York University’s Stern School of Business, agrees that using celebrity influencers can be a great way to access certain population groups. “'It’s important to disconnect vaccines from politics. It shouldn’t be about your political leanings,' she says."

[Read More](https://www.businessbecause.com/news/insights/7805/celebrity-endorsements-covid-vaccine)