# Professor and Vice Dean of MBA Programs JP Eggers' insights on the importance of early adopters in developing new products are featured

1 Faculty News August 30, 2018 ![BEME News logo](/sites/default/files/styles/246w/public/assets/images/beme192x144.jpg?itok=nnnbiMQ9)>

Excerpt from [BEME News](https://www.youtube.com/watch?reload=9&v=54mlcyCCfZE) -- "JP Eggers, a professor of management and organizations at NYU, told me to think about early Teslas. They were luxury vehicles with hefty price tags, but that cash flow from well-off early adopters sustained Tesla long enough to A) pursue cheaper vehicles and B) build out a charging station infrastructure."

[Watch the video](https://www.youtube.com/watch?reload=9&v=54mlcyCCfZE)