# Professor Andrea Bonezzi's joint research on consumers’ receptivity to medical AI is spotlighted

1 Faculty News October 30, 2019 ![Harvard Business Review logo](/sites/default/files/styles/246w/public/assets/images/con_032358.jpg?itok=cHztGP4H)>

Excerpt from [Harvard Business Review ](https://hbr.org/2019/10/ai-can-outperform-doctors-so-why-dont-patients-trust-it)-- "We explored patients’ receptivity to medical AI in a series of experiments conducted with our colleague [Andrea Bonezzi](https://www.stern.nyu.edu/faculty/bio/andrea-bonezzi) of New York University. The results, reported in a paper forthcoming in the Journal of Consumer Research, showed a strong reluctance across procedures ranging from a skin cancer screening to pacemaker implant surgery. We found that when health care was provided by AI rather than by a human care provider, patients were less likely to utilize the service and wanted to pay less for it. "

[Read More](https://hbr.org/2019/10/ai-can-outperform-doctors-so-why-dont-patients-trust-it)