# Professor Anika Sharma is quoted in a feature article about Wayfair's business model

1 Faculty News August 28, 2019 ![Vox logo](/sites/default/files/styles/246w/public/assets/images/vox%20192%20x%20144.jpg?itok=ZSNFzKfo)>

Excerpt from [Vox](https://www.vox.com/2019/8/28/20833645/wayfair-many-brands-websites) -- "'It’s important that packaging leads the customer journey,' says [Anika Sharma](https://www.stern.nyu.edu/faculty/bio/anika-sharma), an adjunct assistant professor at NYU Stern and a marketing professional."

[Read more](https://www.vox.com/2019/8/28/20833645/wayfair-many-brands-websites)