# Professor Anindya Ghose discusses the ad-driven content model in the wake of Medium's layoffs

1 Faculty News January 6, 2017 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](https://www.marketplace.org/2017/01/06/business/if-ad-driven-model-media-broken-what-will-fix-it) -- "Medium's not in that league by any means, and it'll be an uphill battle for them to be able to incentivize people to pay for their content."

[Read more](https://www.marketplace.org/2017/01/06/business/if-ad-driven-model-media-broken-what-will-fix-it)