# Professor Anindya Ghose discusses Apple's new iPhone 7

1 Faculty News September 7, 2016 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/2016/09/06/world/are-we-getting-bored-phone-upgrades) -- "The release of a seemingly lackluster version could also end up benefitting Apple in at least one way, according to [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor of information technology at NYU’s Stern School of Business. 'It’s a very smart experiment by Apple to test the true extent of their loyal base,' Ghose said. 'Sometimes, in the long scheme of things, these price experimentations are a great way for a company — even as brilliant as Apple — to be able to infer market appetite for future renditions of the same product.'"

[Read more](http://www.marketplace.org/2016/09/06/world/are-we-getting-bored-phone-upgrades)