# Professor Anindya Ghose discusses the evolution of customers' online shopping preferences in India

1 Faculty News February 11, 2016 ![OZY logo](/sites/default/files/styles/246w/public/assets/images/ozy192x144.jpg?itok=GNkYVaPM)>

Excerpt from [OZY](http://www.ozy.com/fast-forward/why-indian-sexy-time-is-good-business/67324) -- "Ola Cabs, India’s version of Uber, has gained an upper hand in the market by allowing consumers to pay in cash; same goes for Flipkart, which allows cash on delivery. 'Society in India loves to touch and feel products,' [Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose) says. He figures any new ecommerce venture has some hard work to do in terms of customer attitudes."

[Read more](http://www.ozy.com/fast-forward/why-indian-sexy-time-is-good-business/67324)