# Professor Anindya Ghose discusses how Canadian startup Grocery Neighbour can create its niche in a social-distance-minded economy

Faculty News

— July 7, 2020

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Excerpt from [BBC](https://www.bbc.com/worklife/article/20200707-how-covid-19-has-changed-grocery-shopping) -- "Still, blending elements of a traditional shop with digital technology, safety and convenience could create a unique niche in the market. 'Maybe the answer is: you can touch and feel a product without having to actually go to a traditional, [crowded] store,' says [Anindya Ghose](https://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor of business at New York University. 'All [Grocery Neighbour] needs to do is figure out one hook that is really appealing to consumers where it’s no longer a want but a need.'"

[Read More](https://www.bbc.com/worklife/article/20200707-how-covid-19-has-changed-grocery-shopping)