# Professor Anindya Ghose discusses how Indian consumers will benefit from Softbank's investment in Uber

1 Faculty News November 13, 2017 ![Quartz logo](/sites/default/files/styles/246w/public/assets/images/con_038218.gif?itok=JIQPnzXd)>

Excerpt from [Quartz](https://qz.com/1101673/ola-vs-uber-thanks-to-softbank-indias-taxi-wars-may-be-headed-for-a-truce/) -- "In the long-run, Indian consumers stand to gain. Flush with funds, Ola and Uber may well turn their attention to innovation instead of competing on prices, said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), the Heinz Riehl professor of business at New York University. 'Net net, this investment will lead to a good outcome for consumers,' he said, 'as it will force both players to pull up their socks, roll their sleeves, and revisit how they can improve the quality of their service in India.'"

[Read more](https://qz.com/1101673/ola-vs-uber-thanks-to-softbank-indias-taxi-wars-may-be-headed-for-a-truce/)