# Professor Anindya Ghose discusses how traditional retailers can compete with Amazon

1 Faculty News August 22, 2017 ![NBC News online logo](/sites/default/files/styles/246w/public/assets/images/con_037262.gif?itok=6hhedDRK)>

Excerpt from [NBC News](https://www.nbcnews.com/business/business-news/online-shopping-killed-retail-now-it-s-coming-back-save-n794966) -- "'They need to massively strengthen their presence and expertise in internet commerce and mobile commerce in order to even have a chance of meaningfully competing with online behemoths like Amazon. Otherwise, the chance of their survival is low,' [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor at New York University’s Stern School of Business, told NBC News."

[Read more](https://www.nbcnews.com/business/business-news/online-shopping-killed-retail-now-it-s-coming-back-save-n794966)