# Professor Anindya Ghose emphasizes the growing importance of mobile shopping this holiday season

1 Faculty News November 28, 2016 ![NBC News online logo](/sites/default/files/styles/246w/public/assets/images/con_037262.gif?itok=6hhedDRK)>

Excerpt from [NBC News](http://www.nbcnews.com/business/consumer/mobile-shopping-drives-sales-cyber-monday-most-people-are-self-n689201) -- "'Conversion rates, which used to be a bottleneck in the past, are no longer as much of an impediment,' \[[Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose)\] said. This is for two reasons: Shoppers today are more comfortable shopping on their phones, and stores have invested in technology, like credit card image-capturing, that makes transactions more seamless."

[Read more](http://www.nbcnews.com/business/consumer/mobile-shopping-drives-sales-cyber-monday-most-people-are-self-n689201)