# Professor Anindya Ghose explains how e-commerce firms in India can gain a competitive edge

1 Faculty News January 21, 2018 ![The Economic Times logo](/sites/default/files/styles/246w/public/assets/images/con_032922.jpg?itok=VCGfauqd)>

Excerpt from the [Economic Times](https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/how-a-rough-road-awaits-e-commerce-companies-as-they-race-to-the-indian-hinterlands/articleshow/62584054.cms) -- "'It will be important for Indian ecommerce retailers to implement a mobile shopping experience which uses local payment methods, local shipping and returns, and a localised checkout which calculates duties and taxes,' says [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a professor at New York University's Stern School of Business."

[Read more](https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/how-a-rough-road-awaits-e-commerce-companies-as-they-race-to-the-indian-hinterlands/articleshow/62584054.cms)