# Professor Anindya Ghose explains how it will become more common for retailers to integrate online shopping with offline pickup and delivery

1 Faculty News March 9, 2018 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032187.jpg?itok=TSGPgNt6)>

Excerpt from [Inc.](https://www.inc.com/michelle-cheng/forget-amazon-gos-checkout-less-shopping-these-4-retail-trends-are-coming-sooner.html) -- "Integrating online shopping with offline pickup and delivery will only become more common, says [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), director of NYU Stern's master of business analytics program and author of TAP: Unlocking the Mobile Economy, in an email to Inc. Retailers will have more personal data on consumer preferences from observing their behavior in a very personal setting."

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