# Professor Anindya Ghose explains the power Amazon’s brand provides for entrepreneurs accepted into the Delivery Service Partners program

1 Faculty News September 6, 2018 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/con_034412.gif?itok=MRidxYS3)>

Excerpt from [CNBC](https://www.cnbc.com/2018/09/06/amazon-delivery-service-partner-program-gets-thousands-of-applications.html) -- "'Associating yourself with the Amazon brand, even if you are one of several hundred delivery companies, is extremely powerful,' Ghose explains. If you start your own low-cost small business on your own, 'then, it's just your brand. And it's going to take forever for anybody to establish their own brand. I think that, for me, is the biggest difference.'"

[Read more](https://www.cnbc.com/2018/09/06/amazon-delivery-service-partner-program-gets-thousands-of-applications.html)