# Professor Anindya Ghose explains the value of data analytics skills in the job market

1 Faculty News July 29, 2015 ![BusinessBecause logo](/sites/default/files/styles/246w/public/assets/images/BusinessBecause_logo.jpg?itok=HoBjU3u5)>

Excerpt from [BusinessBecause](http://www.businessbecause.com/news/mba-careers/3390/digital-economy-boosts-mba-careers) -- "'Companies now need marketing managers who are comfortable with data analytics,' said [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), professor of marketing at NYU Stern School of Business."

[Read more](http://www.businessbecause.com/news/mba-careers/3390/digital-economy-boosts-mba-careers)