# Professor Anindya Ghose explains why he believes aggregation apps in India have bargaining power when negotiating for commissions

1 Faculty News December 16, 2018 ![The Economic Times logo](/sites/default/files/styles/246w/public/assets/images/con_032922.jpg?itok=VCGfauqd)>

Excerpt from [Economic Times](https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/whats-threatening-to-dampen-the-hopes-of-aggregators-in-india/articleshow/67108292.cms) -- "The aggregators provide a valuable service and cannot be written off so easily, says Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University’s Leonard N Stern School of Business. There might be issues but these intermediaries have a significant brand recall and brand affinity. 'At the end of the day, most of the aggregator apps have a heavier hand and have the ability to dictate terms, at least to the institutions in the mid and low end of the spectrum.'"

[Read more](https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/whats-threatening-to-dampen-the-hopes-of-aggregators-in-india/articleshow/67108292.cms)