# Professor Anindya Ghose explains why many consumers are willing to share their personal data with companies

1 Faculty News March 12, 2018 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](http://www.adweek.com/digital/why-consumers-are-increasingly-willing-to-trade-privacy-for-convenience/) -- "Similarly, [Anindya Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose), a business professor at NYU, said he found in a May 2017 study that more than 75 percent of participants were willing to share intimate data with companies—provided the firms have a product or service they value. 'They are beginning to demand a fair exchange for their data and want to negotiate the terms with brands to mutual advantage,' he said."

[Read more](http://www.adweek.com/digital/why-consumers-are-increasingly-willing-to-trade-privacy-for-convenience/)