# Professor Anindya Ghose identifies forces that are affecting the mobile economy, from his book, "Tap"

1 Faculty News July 31, 2017 ![The Gobe and Mail logo](/sites/default/files/styles/246w/public/assets/images/con_030719.jpg?itok=syM8EjNA)>

Excerpt from [The Globe and Mail](https://beta.theglobeandmail.com/report-on-business/careers/management/five-forces-to-consider-when-rethinking-your-strategies-for-mobile-sales/article35832389/) -- "'I'm asking consumers to not hold back on data but share it. When consumers do that, however, companies must act responsibly,' Mr. [Ghose](http://www.stern.nyu.edu/faculty/bio/anindya-ghose) says."

[Read more](https://beta.theglobeandmail.com/report-on-business/careers/management/five-forces-to-consider-when-rethinking-your-strategies-for-mobile-sales/article35832389/)